The comprehensive coaching education you’ve been searching for. Learn from 35+ years of combined experience across physiology, nutrition, psychology and training. All geared towards making you a master of your craft.
Option 1 · The Mastery Method
What's inside The Mastery Method
What's included
All sixteen modules, 139 lectures in total, with lifetime access to the course materials and every update we make.
Everything inside The Online Coaching Starter Pack, including the ICM Coaching Workbooks, our Coaching Sheets and the AI tools.
All frameworks, templates and assessment tools, ready to use with your clients.
Quizzes throughout so you can test what you've taken in rather than assuming it landed.
Certification on completion.
Discounted tickets to our in-person ICM events.
The curriculum
16 modules · 139 lectures
Module 0117 lectures
Coaching Foundations
Everything that sits underneath running your coaching, from the consultation through to check-ins and diary management.
1.1The Fundamentals of Gym Floor PT
1.2The Fundamentals of Coaching Online
1.3Communication and Building Trust
1.4The Consultation Process: The Essential Steps
1.5The Consultation Process: Your Consultation Form
1.6Coaching Delivery / Platform Selection
1.7Check In System
1.8Client Assessment
1.9Timeline Creation
1.10Data Tracking Part 1: Subjective Markers
1.11Data Tracking Part 2: Objective Markers
1.12Autonomic Basics
1.13Diary Management
1.14How To Record A Loom Video
1.15How To Analyse Training Footage
1.16Personal Training Standards
1.17How To Programme In A Busy Gym
Module 0225 lectures
Client Psychology
Why clients do what they do, and how to change it. The largest module in the course.
2.1Motivation vs Capability Gap
2.2Client Personality Types
2.3Red Flags That Predict Client Failure
2.4Fixed vs Growth Mindset
2.5The Readiness Scale
2.6Identity vs Outcome Clients
2.7Managing Client Expectations
2.8Creating Psychological Buy-In
2.9When To Refer Out
2.10Building Rapport & Trust
2.11Active Listening
2.12Motivational Interviewing
2.13The Psychology of Effective Feedback
2.14Helping Clients Work Through Setbacks
2.15The Art of Asking Better Questions
2.16Building Client Confidence
2.17The Weekly Check-In Framework
2.18The Behaviour Change Hierarchy
2.19The 5 Stages of Change
2.20Implementation Intentions
2.21Intrinsic vs Extrinsic Motivation
2.22Environment Design
2.23CBT Coaching Techniques
2.24Creating Behaviour Change Plans
2.25The Psychology of Accountability
Module 036 lectures
Nutrition Mastery
Energy balance, macros, micros and how to deploy and adjust nutrition properly.
3.1Understanding Energy Balance
3.2Macronutrition
3.3Micronutrition: Vitamins
3.4Micronutrition: Minerals
3.5The Nutrition Deployment Process
3.6The Nutrition Adjustments Process
Module 048 lectures
Advanced Nutrition
Hunger physiology, behaviour change and GI disorders in depth.
4.1The Physiology of Hunger
4.2Behaviour Change: Part 1
4.3Behaviour Change: Part 2
4.4GI Disorders: Part 1
4.5GI Disorders: Part 2
4.6GI Disorders: Part 3
4.7GI Disorders: Part 4
4.8Fat Loss Strategies
Module 0511 lectures
The Digestive System
How digestion actually works, end to end, and what to do with that in practice.
5.1Anatomy & Function of Digestive System
5.2Role of the Nervous System in Digestion
5.3Cephalic Phase
5.4Alimentary Canal
5.5The Role of Chewing
5.6The Role of Saliva
5.7The Role of the Stomach
5.8The Role of the Small Intestine
5.9Pancreas, Liver & Gallbladder
5.10The Role of the Large Intestine
5.11Digestive Health: Practical Application
Module 067 lectures
Sleep Mastery
Why sleep matters to everything else you're coaching, and how to track and improve it.
6.1Introduction: Why Sleep Matters
6.2Nutrition Behaviours
6.3Training Performance & Recovery
6.4Hypertrophy & Fat Loss
6.5Circadian Rhythm
6.6Stages of Sleep
6.7Sleep Tracking Methods
Module 078 lectures
Applied Hypertrophy
The physiology and the research, translated into decisions you can make.
7.1Muscle Physiology
7.2What Is Muscle Hypertrophy?
7.3The ‘Big 4’ Research Review
7.4Mechanisms Research Review
7.5Understanding Hypertrophy and Neurosignalling
7.6Understanding Muscle Contraction Mechanisms
7.7Understanding Hypertrophy Pathways
7.8Understanding Muscle Fibre Types and Hypertrophy
Module 0812 lectures
Gen Pop Transformations
Assessment, adherence, programming and building long term coaching relationships.
8.1Client Assessment: Physical
8.2Client Assessment: Psychological
8.3Finding The Anchor
8.4How To Ensure Client Adherence
8.5Choosing Your Nutritional Model
8.6Training Modalities for Gen Pop
8.7Expenditure for Gen Pop
8.8How Hard Should You Push A Client?
8.9Recovery Management
8.10Lifestyle Considerations
8.11Support Network
8.12Building Long Term Coaching Relationships
Module 099 lectures
Advanced Transformations
The ICM Physique Model, growth phases, advanced fat loss and peak week, with male and female case studies.
9.1The ICM Physique Model
9.2Pre Transformation Considerations
9.3Growth Phases
9.4Advanced Fat Loss: Part 1
9.5Advanced Fat Loss: Part 2
9.6Photoshoot Peak Week
9.7Coaching Clients Post Transformation
9.8Male Photoshoot Case Study
9.9Female Photoshoot Case Study
Module 109 lectures
Female Physiology
The ovarian cycle, tracking, PCOS, endometriosis, menopause and birth control.
“I went in as someone who had already coached and educated professionally for years, so I wasn’t looking for another course that repeated information I’d heard before. The depth across the physiology, psychology and nutrition modules stood out immediately. It reinforced areas I was already confident in while exposing blind spots I didn’t know I had. If you’re serious about becoming a better coach, not just collecting certifications, I’d recommend it without hesitation.”
James MacintoshFounder, Only The Committed | Educator, Pre-Script
“Each lecture is packed full of value, and it doesn’t just teach you topics, it teaches you how to apply them through case studies and examples. Knowledge aside, the biggest thing it’s taught me is how to be a better coach. Knowing what tools to implement and when is where it matters. You would push your clients to invest in themselves, so why don’t you?”
Dan OwensOnline Coach
“The Mastery Method completely changed how I look at client transformations. It filled a gap I didn't even realise was there, especially around understanding behaviour, psychology, and the deeper stuff that sits underneath compliance. I am now far more confident handling situations I would have previously passed on or felt stuck with, because the conversations themselves are better, clearer, and more effective.”
Blake RedmanPersonal Trainer & Comp Prep Coach
“I signed up because service is the biggest thing to focus on with clients, and I wanted that crystal clear. My biggest take homes were client communication and managing clients who are struggling, which stops the stress at my end and makes the client feel more at ease. I’d say to other coaches, never bother going with a business mentor until you’ve done this first.”
Dylan LairdPhysique Development Coach
“One of the best investments I've made as a coach. The modules take your knowledge to new levels, and we get first offers on any meet ups too. I went to the first one and the experience was surreal. Ryan, Alex and Cal can't do enough for you.”
Darren MurphyOnline Fat Loss Coach
“The psychology module has really helped me see coaching through a different lens. I think more about the questions I ask, so I understand my clients better and coach them more effectively. The level of service I've been able to deliver has improved massively, which has helped my clients achieve better results. If you want to become a better coach, it's a no brainer.”
Nicole CrossWomen's Fitness Coach
“The Client Psychology section has been really helpful. It's given me frameworks to use and helped me understand the people I coach better, which in turn gets them better results.”
Sam FoulkesOnline & PT Transformation Coach
“The level of detail is insane, second to none. The transformation, prep coaching and female physiology modules have made a real difference to my coaching. I’ve implemented several new strategies and gained incredible results with my team. These guys are changing the game and it will be the best investment you make.”
“I signed up for The Mastery Method because learning from three extremely knowledgeable people in three key areas to upskill my own coaching was a no brainer. I learnt that there is never a single fix to any client problem. Two answers can both be correct, but deploying the right one for the specific client is crucial. Program for not only the result, but the human too.”
Jack RotheramTransformation & Physique Specialist
“My biggest take homes were about treating the client as an individual with their own problems in life, and that we are responsible for getting to the real why behind each action. Be efficient where you can, but as present as possible. I’d say just go for it. Despite not being the cheapest course available, the cost of doing nothing will haunt you in the long run.”
Kosma RduchOnline Coach
Your educators
Alex Gates
Co-Founder
Alex has been coaching for 15 years. He's spent 7 years on the gym floor, including 3 years at Ultimate Performance before moving online and into coaching education. He has since taught over 1,000 coaches, with his sole aim to bring up the skillset of every coach who walks through The ICM's doors.
Cal Raistrick
Co-Founder
Cal has spent 13 years in coaching and physique development, working across some of the UK's most respected gyms before co-founding The Muscle Mentors, ProCoach, The ICM and ProIQ. His athletes have earned 30 IFBB Pro Cards and 10 Pro Wins, including an Olympia title.
Ryan Hook
Co-Founder
Ryan built a coaching career from 18, sustaining over 30 hours of client work a week for six years before co-designing ProCoach's education process and co-founding The ICM in 2024. He is completing a Diploma in Psychological Therapies and has coached across the full spectrum of client complexity.
Option 2 · The Mastery Network
Or work with us directly
What's included
Everything inside The Mastery Method, with lifetime access, plus:
6 month 1:1 mentorship program with Alex, Cal or Ryan
Weekly 1:1 mentoring calls
Private Mastery Network forum access
Live weekly workshop education with Cal, Alex and Ryan
Priority community support
Direct access for troubleshooting complex cases
Free tickets to our in-person ICM events
The Mastery Network
Was £4,497
Black Friday price
£3,372
25% offYou save £1,125
Six months
£4,497
Includes lifetime access to The Mastery Method.
Includes lifetime access to The Mastery Method. The Network also closes to new members at midnight on Monday 30th November.
Book your call before midnight on Monday 30th November and we'll honour the Black Friday price, even if the call itself happens in December.
“I'd been coaching on the PT floor for nine years, but I was always changing things too fast when a client stalled, and I couldn't really explain why someone wasn't doing what we'd agreed. Now I look at what the client needs first, so I coach on their stress or what's going on at home when that's the real problem, and I leave a plan alone when it's working, even in a slow week. The best decision I ever made.”
Mitch MaresMITCH Coaching and Maison Sportif, Maastricht
“The Mastery Network helped me solidify the foundation and confidence I needed to succeed in the coaching industry. They launched at the same time I left my job to go full-time in online coaching, and everything aligned perfectly. I'm now living the reality of building a successful online coaching business.”
Alex ShepperleyPrep Coach & Physique Specialist
“The Mastery Network is something I believe all people in the industry need to go through to truly understand working with clients on a deeper level. I have Alex as my mentor and even just having access to him personally, mentoring me on client results, is worth it alone.”
Rob TaylorPersonal Trainer & Online Coach
“Only been in the mentorship a month and the level of detail I now pick up on and provide back to my clients has been huge. From the 1-1 calls with Ryan to the weekly training calls with Ryan, Alex and Cal, huge value to cement your quality as a coach.”
Sam FulthorpePhysique Coach
“The most valuable part is certainly the psychology, and knowing a client journey from start to finish. How to fix different areas calmly, or even before they happen, which makes everything a lot smoother. It's been unbelievable for what's only been eight weeks.”
Nathan ClemmittOnline Coach
“I wanted to stand out and keep progressing my learning so I could be the best I can for my clients. Joining the ICM let me build a plan with my mentor and develop quickly, surrounded by coaches who walk the walk. The biggest realisation has been how much attention to detail each client deserves.”
Hefin NockPersonal Trainer
“I signed up to understand the gaps in my coaching and fix them. Having the weekly calls in the group and with my mentor made me feel like I was progressing every week with something new. My biggest take home is to look at the bigger picture of someone’s journey and question everything. The guys are great at not overselling and making sure you get what you want from the course.”
Will BlackshawOnline Coach & Personal Trainer
Which one is right for you
£1,272£1,497
The Mastery Method
The Mastery Method is for you if you want the full education, you're happy working through it at your own pace, and you want lifetime access to come back to.
The Mastery Network is for you if you want all of that plus six months of someone looking at your actual clients, your actual numbers and your actual business, every month.
Midnight on Monday 30th November. That's not just the end of the Black Friday price, it's the end of this intake. Both The Mastery Method and The Mastery Network close to new members and don't reopen until our next intake in 2027. The one exception is the Network, where booking a call before midnight holds your place and your price.
How long does it take to complete the course?
You have lifetime access, so there's no deadline. Most members complete it in 9 to 12 months, and you'll receive ICM certification on completion.
Can I pay in instalments?
Yes. Klarna and Clearpay are both available at checkout, so you can spread the cost rather than paying it in one go.
I'm not sure whether to choose the course or the mentorship. What should I do?
If you're not sure, book a call with us and we'll talk through which option suits you best. Many of our members also start with The Mastery Method and upgrade to The Mastery Network later on.
Is there a free trial?
Yes! We offer a 7-day free trial that gives you access to 3 lectures from our curriculum. No credit card required. After 7 days, your trial automatically ends and you can choose to sign up if you’d like to continue.
If you have any questions or need support with anything related to your account, please contact us at admin@theicmeducation.com. Our team is here to help and will respond promptly to assist you.
Black Friday Sale 2026The Home of Coaching Education
Enrolment opens Wednesday 25th November, 9am.
Closes midnight, Monday 30th November.
Intake closed.
15% off The Mastery Method and 25% off The Mastery Network, until midnight on Cyber Monday.
Both The Mastery Method and The Mastery Network then close to new members until our next intake in 2027.